Food & Beverages

Global Oats Sales Market Report, Competitive Analysis and Regional Opportunities 2025-2031

The global Oats market is strategically segmented by company, region (country), by Type, and by Application. This report empowers stakeholders to capitalize on emerging opportunities, optimize product strategies, and outperform competitors through data-driven insights on sales, revenue, and forecasts across regions, by Type, and by Application for 2020-2031.
Market Segmentation
By Company:
Quaker Oats Company
Morning Foods
General Mills
Richardson International
Grain Millers
Avena Foods
Blue Lake Milling
By Type: (Dominant Segment vs High-Margin Innovation)
Groats
Regular/Flakes
Powder/Flour
By Application: (Core Demand Driver vs Emerging Opportunity)
Food Ingredient
Bakery & Confectionery
Healthcare Products
Personal Care Products
Other
By Region
Macro-Regional Analysis: Market Size & Growth Forecasts
- North America
- Europe
- Asia-Pacific
- South America
- Middle East & Africa
Micro-Local Market Deep Dive: Strategic Insights
- Competitive Landscape: Player dominance vs. disruptors (e.g., Quaker Oats Company in Europe)
- Emerging Product Trends: Groats adoption vs. Regular/Flakes premiumization
- Demand-Side Dynamics: Food Ingredient growth in China vs. Bakery & Confectionery potential in North America
- Localized Consumer Needs: Regulatory hurdles in EU vs. price sensitivity in India
Focus Markets:
North America
Europe
China
(Additional regions can be customized based on client needs.)
Chapter Outline
Chapter 1: Report scope, executive summary, and market evolution scenarios (short/mid/long term).
Chapter 2: Quantitative analysis of Oats market size and growth potential at global, regional, and country levels.
Chapter 3: Competitive benchmarking of manufacturers (revenue, market share, M&A, R&D focus).
Chapter 4: Type-based segmentation analysis – Uncovering blue ocean markets (e.g., Regular/Flakes in China).
Chapter 5: Application-based segmentation analysis – High-growth downstream opportunities (e.g., Bakery & Confectionery in India).
Chapter 6: Regional sales and revenue breakdown by company, type, application and customer.
Chapter 7: Key manufacturer profiles – Financials, product portfolios, and strategic developments.
Chapter 8: Market dynamics – Drivers, restraints, regulatory impacts, and risk mitigation strategies.
Chapter 9: Actionable conclusions and strategic recommendations.
Why This Report?
Unlike generic global market reports, this study combines macro-level industry trends with hyper-local operational intelligence, empowering data-driven decisions across the Oats value chain, addressing:
- Market entry risks/opportunities by region
- Product mix optimization based on local practices
- Competitor tactics in fragmented vs. consolidated markets
1 Market Overview
1.1 Oats Product Scope
1.2 Oats by Type
1.2.1 Global Oats Sales by Type (2020 & 2024 & 2031)
1.2.2 Groats
1.2.3 Regular/Flakes
1.2.4 Powder/Flour
1.3 Oats by Application
1.3.1 Global Oats Sales Comparison by Application (2020 & 2024 & 2031)
1.3.2 Food Ingredient
1.3.3 Bakery & Confectionery
1.3.4 Healthcare Products
1.3.5 Personal Care Products
1.3.6 Other
1.4 Global Oats Market Estimates and Forecasts (2020-2031)
1.4.1 Global Oats Market Size in Value Growth Rate (2020-2031)
1.4.2 Global Oats Market Size in Volume Growth Rate (2020-2031)
1.4.3 Global Oats Price Trends (2020-2031)
1.5 Assumptions and Limitations
2 Market Size and Prospective by Region
2.1 Global Oats Market Size by Region: 2020 VS 2024 VS 2031
2.2 Global Oats Retrospective Market Scenario by Region (2020-2025)
2.2.1 Global Oats Sales Market Share by Region (2020-2025)
2.2.2 Global Oats Revenue Market Share by Region (2020-2025)
2.3 Global Oats Market Estimates and Forecasts by Region (2026-2031)
2.3.1 Global Oats Sales Estimates and Forecasts by Region (2026-2031)
2.3.2 Global Oats Revenue Forecast by Region (2026-2031)
2.4 Major Region and Emerging Market Analysis
2.4.1 North America Oats Market Size and Prospective (2020-2031)
2.4.2 Europe Oats Market Size and Prospective (2020-2031)
2.4.3 China Oats Market Size and Prospective (2020-2031)
3 Global Market Size by Type
3.1 Global Oats Historic Market Review by Type (2020-2025)
3.1.1 Global Oats Sales by Type (2020-2025)
3.1.2 Global Oats Revenue by Type (2020-2025)
3.1.3 Global Oats Price by Type (2020-2025)
3.2 Global Oats Market Estimates and Forecasts by Type (2026-2031)
3.2.1 Global Oats Sales Forecast by Type (2026-2031)
3.2.2 Global Oats Revenue Forecast by Type (2026-2031)
3.2.3 Global Oats Price Forecast by Type (2026-2031)
3.3 Different Types Oats Representative Players
4 Global Market Size by Application
4.1 Global Oats Historic Market Review by Application (2020-2025)
4.1.1 Global Oats Sales by Application (2020-2025)
4.1.2 Global Oats Revenue by Application (2020-2025)
4.1.3 Global Oats Price by Application (2020-2025)
4.2 Global Oats Market Estimates and Forecasts by Application (2026-2031)
4.2.1 Global Oats Sales Forecast by Application (2026-2031)
4.2.2 Global Oats Revenue Forecast by Application (2026-2031)
4.2.3 Global Oats Price Forecast by Application (2026-2031)
4.3 New Sources of Growth in Oats Application
5 Competition Landscape by Players
5.1 Global Oats Sales by Players (2020-2025)
5.2 Global Top Oats Players by Revenue (2020-2025)
5.3 Global Oats Market Share by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Oats as of 2024)
5.4 Global Oats Average Price by Company (2020-2025)
5.5 Global Key Manufacturers of Oats, Manufacturing Sites & Headquarters
5.6 Global Key Manufacturers of Oats, Product Type & Application
5.7 Global Key Manufacturers of Oats, Date of Enter into This Industry
5.8 Manufacturers Mergers & Acquisitions, Expansion Plans
6 Region Analysis
6.1 North America Market: Players, Segments, Downstream and Major Customers
6.1.1 North America Oats Sales by Company
6.1.1.1 North America Oats Sales by Company (2020-2025)
6.1.1.2 North America Oats Revenue by Company (2020-2025)
6.1.2 North America Oats Sales Breakdown by Type (2020-2025)
6.1.3 North America Oats Sales Breakdown by Application (2020-2025)
6.1.4 North America Oats Major Customer
6.1.5 North America Market Trend and Opportunities
6.2 Europe Market: Players, Segments, Downstream and Major Customers
6.2.1 Europe Oats Sales by Company
6.2.1.1 Europe Oats Sales by Company (2020-2025)
6.2.1.2 Europe Oats Revenue by Company (2020-2025)
6.2.2 Europe Oats Sales Breakdown by Type (2020-2025)
6.2.3 Europe Oats Sales Breakdown by Application (2020-2025)
6.2.4 Europe Oats Major Customer
6.2.5 Europe Market Trend and Opportunities
6.3 China Market: Players, Segments, Downstream and Major Customers
6.3.1 China Oats Sales by Company
6.3.1.1 China Oats Sales by Company (2020-2025)
6.3.1.2 China Oats Revenue by Company (2020-2025)
6.3.2 China Oats Sales Breakdown by Type (2020-2025)
6.3.3 China Oats Sales Breakdown by Application (2020-2025)
6.3.4 China Oats Major Customer
6.3.5 China Market Trend and Opportunities
7 Company Profiles and Key Figures
7.1 Quaker Oats Company
7.1.1 Quaker Oats Company Company Information
7.1.2 Quaker Oats Company Business Overview
7.1.3 Quaker Oats Company Oats Sales, Revenue and Gross Margin (2020-2025)
7.1.4 Quaker Oats Company Oats Products Offered
7.1.5 Quaker Oats Company Recent Development
7.2 Morning Foods
7.2.1 Morning Foods Company Information
7.2.2 Morning Foods Business Overview
7.2.3 Morning Foods Oats Sales, Revenue and Gross Margin (2020-2025)
7.2.4 Morning Foods Oats Products Offered
7.2.5 Morning Foods Recent Development
7.3 General Mills
7.3.1 General Mills Company Information
7.3.2 General Mills Business Overview
7.3.3 General Mills Oats Sales, Revenue and Gross Margin (2020-2025)
7.3.4 General Mills Oats Products Offered
7.3.5 General Mills Recent Development
7.4 Richardson International
7.4.1 Richardson International Company Information
7.4.2 Richardson International Business Overview
7.4.3 Richardson International Oats Sales, Revenue and Gross Margin (2020-2025)
7.4.4 Richardson International Oats Products Offered
7.4.5 Richardson International Recent Development
7.5 Grain Millers
7.5.1 Grain Millers Company Information
7.5.2 Grain Millers Business Overview
7.5.3 Grain Millers Oats Sales, Revenue and Gross Margin (2020-2025)
7.5.4 Grain Millers Oats Products Offered
7.5.5 Grain Millers Recent Development
7.6 Avena Foods
7.6.1 Avena Foods Company Information
7.6.2 Avena Foods Business Overview
7.6.3 Avena Foods Oats Sales, Revenue and Gross Margin (2020-2025)
7.6.4 Avena Foods Oats Products Offered
7.6.5 Avena Foods Recent Development
7.7 Blue Lake Milling
7.7.1 Blue Lake Milling Company Information
7.7.2 Blue Lake Milling Business Overview
7.7.3 Blue Lake Milling Oats Sales, Revenue and Gross Margin (2020-2025)
7.7.4 Blue Lake Milling Oats Products Offered
7.7.5 Blue Lake Milling Recent Development
8 Oats Manufacturing Cost Analysis
8.1 Oats Key Raw Materials Analysis
8.1.1 Key Raw Materials
8.1.2 Key Suppliers of Raw Materials
8.2 Proportion of Manufacturing Cost Structure
8.3 Manufacturing Process Analysis of Oats
8.4 Oats Industrial Chain Analysis
9 Marketing Channel, Distributors and Customers
9.1 Marketing Channel
9.2 Oats Distributors List
9.3 Oats Customers
10 Oats Market Dynamics
10.1 Oats Industry Trends
10.2 Oats Market Drivers
10.3 Oats Market Challenges
10.4 Oats Market Restraints
11 Research Findings and Conclusion
12 Appendix
12.1 Research Methodology
12.1.1 Methodology/Research Approach
12.1.1.1 Research Programs/Design
12.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
12.1.2 Data Source
12.1.2.1 Secondary Sources
12.1.2.2 Primary Sources
12.2 Author Details
12.3 Disclaimer
List of Tables
Table 1. Global Oats Sales (US$ Million) Growth Rate by Type (2020 & 2024 & 2031)
Table 2. Global Oats Sales (US$ Million) Comparison by Application (2020 & 2024 & 2031)
Table 3. Global Market Oats Market Size (US$ Million) by Region:2020 VS 2024 VS 2031
Table 4. Global Oats Sales (K MT) by Region (2020-2025)
Table 5. Global Oats Sales Market Share by Region (2020-2025)
Table 6. Global Oats Revenue (US$ Million) Market Share by Region (2020-2025)
Table 7. Global Oats Revenue Share by Region (2020-2025)
Table 8. Global Oats Sales (K MT) Forecast by Region (2026-2031)
Table 9. Global Oats Sales Market Share Forecast by Region (2026-2031)
Table 10. Global Oats Revenue (US$ Million) Forecast by Region (2026-2031)
Table 11. Global Oats Revenue Share Forecast by Region (2026-2031)
Table 12. Global Oats Sales by Type (K MT) & (2020-2025)
Table 13. Global Oats Sales Share by Type (2020-2025)
Table 14. Global Oats Revenue by Type (US$ Million) & (2020-2025)
Table 15. Global Oats Price by Type (USD/MT) & (2020-2025)
Table 16. Global Oats Sales by Type (K MT) & (2026-2031)
Table 17. Global Oats Revenue by Type (US$ Million) & (2026-2031)
Table 18. Global Oats Price by Type (USD/MT) & (2026-2031)
Table 19. Representative Players of Each Type
Table 20. Global Oats Sales by Application (K MT) & (2020-2025)
Table 21. Global Oats Sales Share by Application (2020-2025)
Table 22. Global Oats Revenue by Application (US$ Million) & (2020-2025)
Table 23. Global Oats Price by Application (USD/MT) & (2020-2025)
Table 24. Global Oats Sales by Application (K MT) & (2026-2031)
Table 25. Global Oats Revenue Market Share by Application (US$ Million) & (2026-2031)
Table 26. Global Oats Price by Application (USD/MT) & (2026-2031)
Table 27. New Sources of Growth in Oats Application
Table 28. Global Oats Sales by Company (K MT) & (2020-2025)
Table 29. Global Oats Sales Share by Company (2020-2025)
Table 30. Global Oats Revenue by Company (US$ Million) & (2020-2025)
Table 31. Global Oats Revenue Share by Company (2020-2025)
Table 32. Global Oats by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Oats as of 2024)
Table 33. Global Market Oats Average Price by Company (USD/MT) & (2020-2025)
Table 34. Global Key Manufacturers of Oats, Manufacturing Sites & Headquarters
Table 35. Global Key Manufacturers of Oats, Product Type & Application
Table 36. Global Key Manufacturers of Oats, Date of Enter into This Industry
Table 37. Manufacturers Mergers & Acquisitions, Expansion Plans
Table 38. North America Oats Sales by Company (2020-2025) & (K MT)
Table 39. North America Oats Sales Market Share by Company (2020-2025)
Table 40. North America Oats Revenue by Company (2020-2025) & (US$ Million)
Table 41. North America Oats Revenue Market Share by Company (2020-2025)
Table 42. North America Oats Sales by Type (2020-2025) & (K MT)
Table 43. North America Oats Sales Market Share by Type (2020-2025)
Table 44. North America Oats Sales by Application (2020-2025) & (K MT)
Table 45. North America Oats Sales Market Share by Application (2020-2025)
Table 46. Europe Oats Sales by Company (2020-2025) & (K MT)
Table 47. Europe Oats Sales Market Share by Company (2020-2025)
Table 48. Europe Oats Revenue by Company (2020-2025) & (US$ Million)
Table 49. Europe Oats Revenue Market Share by Company (2020-2025)
Table 50. Europe Oats Sales by Type (2020-2025) & (K MT)
Table 51. Europe Oats Sales Market Share by Type (2020-2025)
Table 52. Europe Oats Sales by Application (2020-2025) & (K MT)
Table 53. Europe Oats Sales Market Share by Application (2020-2025)
Table 54. China Oats Sales by Company (2020-2025) & (K MT)
Table 55. China Oats Sales Market Share by Company (2020-2025)
Table 56. China Oats Revenue by Company (2020-2025) & (US$ Million)
Table 57. China Oats Revenue Market Share by Company (2020-2025)
Table 58. China Oats Sales by Type (2020-2025) & (K MT)
Table 59. China Oats Sales Market Share by Type (2020-2025)
Table 60. China Oats Sales by Application (2020-2025) & (K MT)
Table 61. China Oats Sales Market Share by Application (2020-2025)
Table 62. Quaker Oats Company Company Information
Table 63. Quaker Oats Company Description and Business Overview
Table 64. Quaker Oats Company Oats Sales (K MT), Revenue (US$ Million), Price (USD/MT) and Gross Margin (2020-2025)
Table 65. Quaker Oats Company Oats Product
Table 66. Quaker Oats Company Recent Development
Table 67. Morning Foods Company Information
Table 68. Morning Foods Description and Business Overview
Table 69. Morning Foods Oats Sales (K MT), Revenue (US$ Million), Price (USD/MT) and Gross Margin (2020-2025)
Table 70. Morning Foods Oats Product
Table 71. Morning Foods Recent Development
Table 72. General Mills Company Information
Table 73. General Mills Description and Business Overview
Table 74. General Mills Oats Sales (K MT), Revenue (US$ Million), Price (USD/MT) and Gross Margin (2020-2025)
Table 75. General Mills Oats Product
Table 76. General Mills Recent Development
Table 77. Richardson International Company Information
Table 78. Richardson International Description and Business Overview
Table 79. Richardson International Oats Sales (K MT), Revenue (US$ Million), Price (USD/MT) and Gross Margin (2020-2025)
Table 80. Richardson International Oats Product
Table 81. Richardson International Recent Development
Table 82. Grain Millers Company Information
Table 83. Grain Millers Description and Business Overview
Table 84. Grain Millers Oats Sales (K MT), Revenue (US$ Million), Price (USD/MT) and Gross Margin (2020-2025)
Table 85. Grain Millers Oats Product
Table 86. Grain Millers Recent Development
Table 87. Avena Foods Company Information
Table 88. Avena Foods Description and Business Overview
Table 89. Avena Foods Oats Sales (K MT), Revenue (US$ Million), Price (USD/MT) and Gross Margin (2020-2025)
Table 90. Avena Foods Oats Product
Table 91. Avena Foods Recent Development
Table 92. Blue Lake Milling Company Information
Table 93. Blue Lake Milling Description and Business Overview
Table 94. Blue Lake Milling Oats Sales (K MT), Revenue (US$ Million), Price (USD/MT) and Gross Margin (2020-2025)
Table 95. Blue Lake Milling Oats Product
Table 96. Blue Lake Milling Recent Development
Table 97. Production Base and Market Concentration Rate of Raw Material
Table 98. Key Suppliers of Raw Materials
Table 99. Oats Distributors List
Table 100. Oats Customers List
Table 101. Oats Market Trends
Table 102. Oats Market Drivers
Table 103. Oats Market Challenges
Table 104. Oats Market Restraints
Table 105. Research Programs/Design for This Report
Table 106. Key Data Information from Secondary Sources
Table 107. Key Data Information from Primary Sources


List of Figures
Figure 1. Oats Product Picture
Figure 2. Global Oats Sales (US$ Million) by Type (2020 & 2024 & 2031)
Figure 3. Global Oats Sales Market Share by Type in 2024 & 2031
Figure 4. Groats Product Picture
Figure 5. Regular/Flakes Product Picture
Figure 6. Powder/Flour Product Picture
Figure 7. Global Oats Sales (US$ Million) by Application (2020 & 2024 & 2031)
Figure 8. Global Oats Sales Market Share by Application in 2024 & 2031
Figure 9. Food Ingredient Examples
Figure 10. Bakery & Confectionery Examples
Figure 11. Healthcare Products Examples
Figure 12. Personal Care Products Examples
Figure 13. Other Examples
Figure 14. Global Oats Sales, (US$ Million), 2020 VS 2024 VS 2031
Figure 15. Global Oats Sales Growth Rate (2020-2031) & (US$ Million)
Figure 16. Global Oats Sales (K MT) Growth Rate (2020-2031)
Figure 17. Global Oats Price Trends Growth Rate (2020-2031) & (USD/MT)
Figure 18. Oats Report Years Considered
Figure 19. Global Market Oats Market Size (US$ Million) by Region:2020 VS 2024 VS 2031
Figure 20. Global Oats Revenue Market Share by Region: 2020 VS 2024
Figure 21. North America Oats Revenue (US$ Million) Growth Rate (2020-2031)
Figure 22. North America Oats Sales (K MT) Growth Rate (2020-2031)
Figure 23. Europe Oats Revenue (US$ Million) Growth Rate (2020-2031)
Figure 24. Europe Oats Sales (K MT) Growth Rate (2020-2031)
Figure 25. China Oats Revenue (US$ Million) Growth Rate (2020-2031)
Figure 26. China Oats Sales (K MT) Growth Rate (2020-2031)
Figure 27. Global Oats Revenue Share by Type (2020-2025)
Figure 28. Global Oats Sales Share by Type (2026-2031)
Figure 29. Global Oats Revenue Share by Type (2026-2031)
Figure 30. Global Oats Revenue Share by Application (2020-2025)
Figure 31. Global Oats Revenue Growth Rate by Application in 2020 & 2024
Figure 32. Global Oats Sales Share by Application (2026-2031)
Figure 33. Global Oats Revenue Share by Application (2026-2031)
Figure 34. Global Oats Sales Share by Company (2024)
Figure 35. Global Oats Revenue Share by Company (2024)
Figure 36. Global 5 Largest Oats Players Market Share by Revenue in Oats: 2020 & 2024
Figure 37. Oats Market Share by Company Type (Tier 1, Tier 2, and Tier 3): 2020 VS 2024
Figure 38. Manufacturing Cost Structure of Oats
Figure 39. Manufacturing Process Analysis of Oats
Figure 40. Oats Industrial Chain
Figure 41. Channels of Distribution (Direct Vs Distribution)
Figure 42. Distributors Profiles
Figure 43. Bottom-up and Top-down Approaches for This Report
Figure 44. Data Triangulation
Figure 45. Key Executives Interviewed
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