Global MICE and Brand Activation Sales Market Report, Competitive Analysis and Regional Opportunities 2025-2031

1 Report Overview
1.1 Study Scope
1.2 Market by Type
1.2.1 Global Market Size Growth by Type: 2020 VS 2024 VS 2031
1.2.2 Meetings
1.2.3 Conventions
1.2.4 Exhibitions
1.2.5 Incentives
1.3 Market by Application
1.3.1 Global Market Share by Application: 2020 VS 2024 VS 2031
1.3.2 SME
1.3.3 Large Enterprise
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global MICE and Brand Activation Market Perspective (2020-2031)
2.2 Global Market Size by Region: 2020 VS 2024 VS 2031
2.3 Global MICE and Brand Activation Revenue Market Share by Region (2020-2025)
2.4 Global MICE and Brand Activation Revenue Forecast by Region (2026-2031)
2.5 Major Region and Emerging Market Analysis
2.5.1 North America MICE and Brand Activation Market Size and Prospective (2020-2031)
2.5.2 Europe MICE and Brand Activation Market Size and Prospective (2020-2031)
2.5.3 China MICE and Brand Activation Market Size and Prospective (2020-2031)
2.5.4 Japan MICE and Brand Activation Market Size and Prospective (2020-2031)
2.5.5 Southeast Asia MICE and Brand Activation Market Size and Prospective (2020-2031)
2.5.6 India MICE and Brand Activation Market Size and Prospective (2020-2031)
2.5.7 Central & South America MICE and Brand Activation Market Size and Prospective (2020-2031)
3 Breakdown Data by Type
3.1 Global MICE and Brand Activation Historic Market Size by Type (2020-2025)
3.2 Global MICE and Brand Activation Forecasted Market Size by Type (2026-2031)
3.3 Different Types MICE and Brand Activation Representative Players
4 Breakdown Data by Application
4.1 Global MICE and Brand Activation Historic Market Size by Application (2020-2025)
4.2 Global MICE and Brand Activation Forecasted Market Size by Application (2026-2031)
4.3 New Sources of Growth in MICE and Brand Activation Application
5 Competition Landscape by Players
5.1 Global Top Players by Revenue
5.1.1 Global Top MICE and Brand Activation Players by Revenue (2020-2025)
5.1.2 Global MICE and Brand Activation Revenue Market Share by Players (2020-2025)
5.2 Global Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
5.3 Players Covered: Ranking by MICE and Brand Activation Revenue
5.4 Global MICE and Brand Activation Market Concentration Analysis
5.4.1 Global MICE and Brand Activation Market Concentration Ratio (CR5 and HHI)
5.4.2 Global Top 10 and Top 5 Companies by MICE and Brand Activation Revenue in 2024
5.5 Global Key Players of MICE and Brand Activation Head office and Area Served
5.6 Global Key Players of MICE and Brand Activation, Product and Application
5.7 Global Key Players of MICE and Brand Activation, Date of Enter into This Industry
5.8 Mergers & Acquisitions, Expansion Plans
6 Region Analysis
6.1 North America Market: Players, Segments and Downstream
6.1.1 North America MICE and Brand Activation Revenue by Company (2020-2025)
6.1.2 North America Market Size by Type
6.1.2.1 North America MICE and Brand Activation Market Size by Type (2020-2025)
6.1.2.2 North America MICE and Brand Activation Market Share by Type (2020-2025)
6.1.3 North America Market Size by Application
6.1.3.1 North America MICE and Brand Activation Market Size by Application (2020-2025)
6.1.3.2 North America MICE and Brand Activation Market Share by Application (2020-2025)
6.1.4 North America Market Trend and Opportunities
6.2 Europe Market: Players, Segments and Downstream
6.2.1 Europe MICE and Brand Activation Revenue by Company (2020-2025)
6.2.2 Europe Market Size by Type
6.2.2.1 Europe MICE and Brand Activation Market Size by Type (2020-2025)
6.2.2.2 Europe MICE and Brand Activation Market Share by Type (2020-2025)
6.2.3 Europe Market Size by Application
6.2.3.1 Europe MICE and Brand Activation Market Size by Application (2020-2025)
6.2.3.2 Europe MICE and Brand Activation Market Share by Application (2020-2025)
6.2.4 Europe Market Trend and Opportunities
6.3 China Market: Players, Segments and Downstream
6.3.1 China MICE and Brand Activation Revenue by Company (2020-2025)
6.3.2 China Market Size by Type
6.3.2.1 China MICE and Brand Activation Market Size by Type (2020-2025)
6.3.2.2 China MICE and Brand Activation Market Share by Type (2020-2025)
6.3.3 China Market Size by Application
6.3.3.1 China MICE and Brand Activation Market Size by Application (2020-2025)
6.3.3.2 China MICE and Brand Activation Market Share by Application (2020-2025)
6.3.4 China Market Trend and Opportunities
6.4 Japan Market: Players, Segments and Downstream
6.4.1 Japan MICE and Brand Activation Revenue by Company (2020-2025)
6.4.2 Japan Market Size by Type
6.4.2.1 Japan MICE and Brand Activation Market Size by Type (2020-2025)
6.4.2.2 Japan MICE and Brand Activation Market Share by Type (2020-2025)
6.4.3 Japan Market Size by Application
6.4.3.1 Japan MICE and Brand Activation Market Size by Application (2020-2025)
6.4.3.2 Japan MICE and Brand Activation Market Share by Application (2020-2025)
6.4.4 Japan Market Trend and Opportunities
6.5 Southeast Asia Market: Players, Segments and Downstream
6.5.1 Southeast Asia MICE and Brand Activation Revenue by Company (2020-2025)
6.5.2 Southeast Asia Market Size by Type
6.5.2.1 Southeast Asia MICE and Brand Activation Market Size by Type (2020-2025)
6.5.2.2 Southeast Asia MICE and Brand Activation Market Share by Type (2020-2025)
6.5.3 Southeast Asia Market Size by Application
6.5.3.1 Southeast Asia MICE and Brand Activation Market Size by Application (2020-2025)
6.5.3.2 Southeast Asia MICE and Brand Activation Market Share by Application (2020-2025)
6.5.4 Southeast Asia Market Trend and Opportunities
6.6 India Market: Players, Segments and Downstream
6.6.1 India MICE and Brand Activation Revenue by Company (2020-2025)
6.6.2 India Market Size by Type
6.6.2.1 India MICE and Brand Activation Market Size by Type (2020-2025)
6.6.2.2 India MICE and Brand Activation Market Share by Type (2020-2025)
6.6.3 India Market Size by Application
6.6.3.1 India MICE and Brand Activation Market Size by Application (2020-2025)
6.6.3.2 India MICE and Brand Activation Market Share by Application (2020-2025)
6.6.4 India Market Trend and Opportunities
7 Key Players Profiles
7.1 Questex
7.1.1 Questex Company Details
7.1.2 Questex Business Overview
7.1.3 Questex MICE and Brand Activation Introduction
7.1.4 Questex Revenue in MICE and Brand Activation Business (2020-2025)
7.1.5 Questex Recent Development
7.2 Carlson Wagonlit Travel
7.2.1 Carlson Wagonlit Travel Company Details
7.2.2 Carlson Wagonlit Travel Business Overview
7.2.3 Carlson Wagonlit Travel MICE and Brand Activation Introduction
7.2.4 Carlson Wagonlit Travel Revenue in MICE and Brand Activation Business (2020-2025)
7.2.5 Carlson Wagonlit Travel Recent Development
7.3 BCD Group
7.3.1 BCD Group Company Details
7.3.2 BCD Group Business Overview
7.3.3 BCD Group MICE and Brand Activation Introduction
7.3.4 BCD Group Revenue in MICE and Brand Activation Business (2020-2025)
7.3.5 BCD Group Recent Development
7.4 Capita Travel and Events
7.4.1 Capita Travel and Events Company Details
7.4.2 Capita Travel and Events Business Overview
7.4.3 Capita Travel and Events MICE and Brand Activation Introduction
7.4.4 Capita Travel and Events Revenue in MICE and Brand Activation Business (2020-2025)
7.4.5 Capita Travel and Events Recent Development
7.5 Cievents
7.5.1 Cievents Company Details
7.5.2 Cievents Business Overview
7.5.3 Cievents MICE and Brand Activation Introduction
7.5.4 Cievents Revenue in MICE and Brand Activation Business (2020-2025)
7.5.5 Cievents Recent Development
7.6 IPG
7.6.1 IPG Company Details
7.6.2 IPG Business Overview
7.6.3 IPG MICE and Brand Activation Introduction
7.6.4 IPG Revenue in MICE and Brand Activation Business (2020-2025)
7.6.5 IPG Recent Development
7.7 ATPI
7.7.1 ATPI Company Details
7.7.2 ATPI Business Overview
7.7.3 ATPI MICE and Brand Activation Introduction
7.7.4 ATPI Revenue in MICE and Brand Activation Business (2020-2025)
7.7.5 ATPI Recent Development
7.8 Pico
7.8.1 Pico Company Details
7.8.2 Pico Business Overview
7.8.3 Pico MICE and Brand Activation Introduction
7.8.4 Pico Revenue in MICE and Brand Activation Business (2020-2025)
7.8.5 Pico Recent Development
7.9 Uniplan
7.9.1 Uniplan Company Details
7.9.2 Uniplan Business Overview
7.9.3 Uniplan MICE and Brand Activation Introduction
7.9.4 Uniplan Revenue in MICE and Brand Activation Business (2020-2025)
7.9.5 Uniplan Recent Development
7.10 Freeman
7.10.1 Freeman Company Details
7.10.2 Freeman Business Overview
7.10.3 Freeman MICE and Brand Activation Introduction
7.10.4 Freeman Revenue in MICE and Brand Activation Business (2020-2025)
7.10.5 Freeman Recent Development
7.11 Conference Care
7.11.1 Conference Care Company Details
7.11.2 Conference Care Business Overview
7.11.3 Conference Care MICE and Brand Activation Introduction
7.11.4 Conference Care Revenue in MICE and Brand Activation Business (2020-2025)
7.11.5 Conference Care Recent Development
7.12 MCI
7.12.1 MCI Company Details
7.12.2 MCI Business Overview
7.12.3 MCI MICE and Brand Activation Introduction
7.12.4 MCI Revenue in MICE and Brand Activation Business (2020-2025)
7.12.5 MCI Recent Development
8 MICE and Brand Activation Market Dynamics
8.1 MICE and Brand Activation Industry Trends
8.2 MICE and Brand Activation Market Drivers
8.3 MICE and Brand Activation Market Challenges
8.4 MICE and Brand Activation Market Restraints
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.1.1 Research Programs/Design
10.1.1.2 Market Size Estimation
10.1.1.3 Market Breakdown and Data Triangulation
10.1.2 Data Source
10.1.2.1 Secondary Sources
10.1.2.2 Primary Sources
10.2 Author Details
10.3 Disclaimer

List of Tables
Table 1. Global MICE and Brand Activation Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031
Table 2. Global MICE and Brand Activation Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031
Table 3. Global Market MICE and Brand Activation Market Size (US$ Million) by Region:2020 VS 2024 VS 2031
Table 4. Global MICE and Brand Activation Revenue (US$ Million) Market Share by Region (2020-2025)
Table 5. Global MICE and Brand Activation Revenue Share by Region (2020-2025)
Table 6. Global MICE and Brand Activation Revenue (US$ Million) Forecast by Region (2026-2031)
Table 7. Global MICE and Brand Activation Revenue Share Forecast by Region (2026-2031)
Table 8. Global MICE and Brand Activation Market Size by Type (2020-2025) & (US$ Million)
Table 9. Global MICE and Brand Activation Revenue Market Share by Type (2020-2025)
Table 10. Global MICE and Brand Activation Forecasted Market Size by Type (2026-2031) & (US$ Million)
Table 11. Global MICE and Brand Activation Revenue Market Share by Type (2026-2031)
Table 12. Representative Players of Each Type
Table 13. Global MICE and Brand Activation Market Size by Application (2020-2025) & (US$ Million)
Table 14. Global MICE and Brand Activation Revenue Market Share by Application (2020-2025)
Table 15. Global MICE and Brand Activation Forecasted Market Size by Application (2026-2031) & (US$ Million)
Table 16. Global MICE and Brand Activation Revenue Market Share by Application (2026-2031)
Table 17. New Sources of Growth in MICE and Brand Activation Application
Table 18. Global MICE and Brand Activation Revenue by Players (2020-2025) & (US$ Million)
Table 19. Global MICE and Brand Activation Market Share by Players (2020-2025)
Table 20. Global Top MICE and Brand Activation Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in MICE and Brand Activation as of 2024)
Table 21. Ranking of Global Top MICE and Brand Activation Companies by Revenue (US$ Million) in 2024
Table 22. Global 5 Largest Players Market Share by MICE and Brand Activation Revenue (CR5 and HHI) & (2020-2025)
Table 23. Global Key Players of MICE and Brand Activation, Headquarters and Area Served
Table 24. Global Key Players of MICE and Brand Activation, Product and Application
Table 25. Global Key Players of MICE and Brand Activation, Date of Enter into This Industry
Table 26. Mergers & Acquisitions, Expansion Plans
Table 27. North America MICE and Brand Activation Revenue by Company (2020-2025) & (US$ Million)
Table 28. North America MICE and Brand Activation Revenue Market Share by Company (2020-2025)
Table 29. North America MICE and Brand Activation Market Size by Type (2020-2025) & (US$ Million)
Table 30. North America MICE and Brand Activation Market Size by Application (2020-2025) & (US$ Million)
Table 31. Europe MICE and Brand Activation Revenue by Company (2020-2025) & (US$ Million)
Table 32. Europe MICE and Brand Activation Revenue Market Share by Company (2020-2025)
Table 33. Europe MICE and Brand Activation Market Size by Type (2020-2025) & (US$ Million)
Table 34. Europe MICE and Brand Activation Market Size by Application (2020-2025) & (US$ Million)
Table 35. China MICE and Brand Activation Revenue by Company (2020-2025) & (US$ Million)
Table 36. China MICE and Brand Activation Revenue Market Share by Company (2020-2025)
Table 37. China MICE and Brand Activation Market Size by Type (2020-2025) & (US$ Million)
Table 38. China MICE and Brand Activation Market Size by Application (2020-2025) & (US$ Million)
Table 39. Japan MICE and Brand Activation Revenue by Company (2020-2025) & (US$ Million)
Table 40. Japan MICE and Brand Activation Revenue Market Share by Company (2020-2025)
Table 41. Japan MICE and Brand Activation Market Size by Type (2020-2025) & (US$ Million)
Table 42. Japan MICE and Brand Activation Market Size by Application (2020-2025) & (US$ Million)
Table 43. Southeast Asia MICE and Brand Activation Revenue by Company (2020-2025) & (US$ Million)
Table 44. Southeast Asia MICE and Brand Activation Revenue Market Share by Company (2020-2025)
Table 45. Southeast Asia MICE and Brand Activation Market Size by Type (2020-2025) & (US$ Million)
Table 46. Southeast Asia MICE and Brand Activation Market Size by Application (2020-2025) & (US$ Million)
Table 47. India MICE and Brand Activation Revenue by Company (2020-2025) & (US$ Million)
Table 48. India MICE and Brand Activation Revenue Market Share by Company (2020-2025)
Table 49. India MICE and Brand Activation Market Size by Type (2020-2025) & (US$ Million)
Table 50. India MICE and Brand Activation Market Size by Application (2020-2025) & (US$ Million)
Table 51. Questex Company Details
Table 52. Questex Business Overview
Table 53. Questex MICE and Brand Activation Product
Table 54. Questex Revenue in MICE and Brand Activation Business (2020-2025) & (US$ Million)
Table 55. Questex Recent Development
Table 56. Carlson Wagonlit Travel Company Details
Table 57. Carlson Wagonlit Travel Business Overview
Table 58. Carlson Wagonlit Travel MICE and Brand Activation Product
Table 59. Carlson Wagonlit Travel Revenue in MICE and Brand Activation Business (2020-2025) & (US$ Million)
Table 60. Carlson Wagonlit Travel Recent Development
Table 61. BCD Group Company Details
Table 62. BCD Group Business Overview
Table 63. BCD Group MICE and Brand Activation Product
Table 64. BCD Group Revenue in MICE and Brand Activation Business (2020-2025) & (US$ Million)
Table 65. BCD Group Recent Development
Table 66. Capita Travel and Events Company Details
Table 67. Capita Travel and Events Business Overview
Table 68. Capita Travel and Events MICE and Brand Activation Product
Table 69. Capita Travel and Events Revenue in MICE and Brand Activation Business (2020-2025) & (US$ Million)
Table 70. Capita Travel and Events Recent Development
Table 71. Cievents Company Details
Table 72. Cievents Business Overview
Table 73. Cievents MICE and Brand Activation Product
Table 74. Cievents Revenue in MICE and Brand Activation Business (2020-2025) & (US$ Million)
Table 75. Cievents Recent Development
Table 76. IPG Company Details
Table 77. IPG Business Overview
Table 78. IPG MICE and Brand Activation Product
Table 79. IPG Revenue in MICE and Brand Activation Business (2020-2025) & (US$ Million)
Table 80. IPG Recent Development
Table 81. ATPI Company Details
Table 82. ATPI Business Overview
Table 83. ATPI MICE and Brand Activation Product
Table 84. ATPI Revenue in MICE and Brand Activation Business (2020-2025) & (US$ Million)
Table 85. ATPI Recent Development
Table 86. Pico Company Details
Table 87. Pico Business Overview
Table 88. Pico MICE and Brand Activation Product
Table 89. Pico Revenue in MICE and Brand Activation Business (2020-2025) & (US$ Million)
Table 90. Pico Recent Development
Table 91. Uniplan Company Details
Table 92. Uniplan Business Overview
Table 93. Uniplan MICE and Brand Activation Product
Table 94. Uniplan Revenue in MICE and Brand Activation Business (2020-2025) & (US$ Million)
Table 95. Uniplan Recent Development
Table 96. Freeman Company Details
Table 97. Freeman Business Overview
Table 98. Freeman MICE and Brand Activation Product
Table 99. Freeman Revenue in MICE and Brand Activation Business (2020-2025) & (US$ Million)
Table 100. Freeman Recent Development
Table 101. Conference Care Company Details
Table 102. Conference Care Business Overview
Table 103. Conference Care MICE and Brand Activation Product
Table 104. Conference Care Revenue in MICE and Brand Activation Business (2020-2025) & (US$ Million)
Table 105. Conference Care Recent Development
Table 106. MCI Company Details
Table 107. MCI Business Overview
Table 108. MCI MICE and Brand Activation Product
Table 109. MCI Revenue in MICE and Brand Activation Business (2020-2025) & (US$ Million)
Table 110. MCI Recent Development
Table 111. MICE and Brand Activation Market Trends
Table 112. MICE and Brand Activation Market Drivers
Table 113. MICE and Brand Activation Market Challenges
Table 114. MICE and Brand Activation Market Restraints
Table 115. Research Programs/Design for This Report
Table 116. Key Data Information from Secondary Sources
Table 117. Key Data Information from Primary Sources


List of Figures
Figure 1. MICE and Brand Activation Product Picture
Figure 2. Global MICE and Brand Activation Market Share by Type: 2024 VS 2031
Figure 3. Meetings Features
Figure 4. Conventions Features
Figure 5. Exhibitions Features
Figure 6. Incentives Features
Figure 7. Global MICE and Brand Activation Market Share by Application: 2024 VS 2031
Figure 8. SME
Figure 9. Large Enterprise
Figure 10. MICE and Brand Activation Report Years Considered
Figure 11. Global MICE and Brand Activation Market Size (US$ Million), Year-over-Year: 2020-2031
Figure 12. Global MICE and Brand Activation Market Size, (US$ Million), 2020 VS 2024 VS 2031
Figure 13. Global MICE and Brand Activation Revenue Market Share by Region: 2020 VS 2024
Figure 14. North America MICE and Brand Activation Revenue (US$ Million) Growth Rate (2020-2031)
Figure 15. Europe MICE and Brand Activation Revenue (US$ Million) Growth Rate (2020-2031)
Figure 16. China MICE and Brand Activation Revenue (US$ Million) Growth Rate (2020-2031)
Figure 17. Japan MICE and Brand Activation Revenue (US$ Million) Growth Rate (2020-2031)
Figure 18. Southeast Asia MICE and Brand Activation Revenue (US$ Million) Growth Rate (2020-2031)
Figure 19. India MICE and Brand Activation Revenue (US$ Million) Growth Rate (2020-2031)
Figure 20. Central & South America MICE and Brand Activation Revenue (US$ Million) Growth Rate (2020-2031)
Figure 21. Global MICE and Brand Activation Market Share by Players in 2024
Figure 22. Global Top MICE and Brand Activation Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in MICE and Brand Activation as of 2024)
Figure 23. The Top 10 and 5 Players Market Share by MICE and Brand Activation Revenue in 2024
Figure 24. North America MICE and Brand Activation Market Share by Type (2020-2025)
Figure 25. North America MICE and Brand Activation Market Share by Application (2020-2025)
Figure 26. Europe MICE and Brand Activation Market Share by Type (2020-2025)
Figure 27. Europe MICE and Brand Activation Market Share by Application (2020-2025)
Figure 28. China MICE and Brand Activation Market Share by Type (2020-2025)
Figure 29. China MICE and Brand Activation Market Share by Application (2020-2025)
Figure 30. Japan MICE and Brand Activation Market Share by Type (2020-2025)
Figure 31. Japan MICE and Brand Activation Market Share by Application (2020-2025)
Figure 32. Southeast Asia MICE and Brand Activation Market Share by Type (2020-2025)
Figure 33. Southeast Asia MICE and Brand Activation Market Share by Application (2020-2025)
Figure 34. India MICE and Brand Activation Market Share by Type (2020-2025)
Figure 35. India MICE and Brand Activation Market Share by Application (2020-2025)
Figure 36. Questex Revenue Growth Rate in MICE and Brand Activation Business (2020-2025)
Figure 37. Carlson Wagonlit Travel Revenue Growth Rate in MICE and Brand Activation Business (2020-2025)
Figure 38. BCD Group Revenue Growth Rate in MICE and Brand Activation Business (2020-2025)
Figure 39. Capita Travel and Events Revenue Growth Rate in MICE and Brand Activation Business (2020-2025)
Figure 40. Cievents Revenue Growth Rate in MICE and Brand Activation Business (2020-2025)
Figure 41. IPG Revenue Growth Rate in MICE and Brand Activation Business (2020-2025)
Figure 42. ATPI Revenue Growth Rate in MICE and Brand Activation Business (2020-2025)
Figure 43. Pico Revenue Growth Rate in MICE and Brand Activation Business (2020-2025)
Figure 44. Uniplan Revenue Growth Rate in MICE and Brand Activation Business (2020-2025)
Figure 45. Freeman Revenue Growth Rate in MICE and Brand Activation Business (2020-2025)
Figure 46. Conference Care Revenue Growth Rate in MICE and Brand Activation Business (2020-2025)
Figure 47. MCI Revenue Growth Rate in MICE and Brand Activation Business (2020-2025)
Figure 48. Bottom-up and Top-down Approaches for This Report
Figure 49. Data Triangulation
Figure 50. Key Executives Interviewed

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