Medical Care

Global Genetic Testing for Consumers (DTC) Market Research Report 2025

The global market for Genetic Testing for Consumers (DTC) was valued at US$ 2133 million in the year 2024 and is projected to reach a revised size of US$ 3273 million by 2031, growing at a CAGR of 6.4% during the forecast period.
Direct-to-consumer genetic testing (DTC genetic testing) refers to genetic tests that are marketed directly to individuals, allowing them to access information about their genetic makeup and potential health-related traits without involving healthcare professionals or healthcare systems. DTC genetic testing companies provide test kits that individuals can purchase online or in stores.
DTC genetic testing typically involves collecting a DNA sample, typically through saliva, and sending it back to the company for analysis. The company then analyzes specific regions of the individual’s genome to provide various types of information, such as ancestry and genealogy, wellness traits, carrier status for genetic conditions, and sometimes information about potential health risks.
The global market for Direct-to-Consumer (DTC) genetic testing has been experiencing significant growth in recent years. As more individuals seek to learn about their genetic makeup and potential health risks, the demand for DTC genetic testing has increased. However, please note that the following information is based on data available up until December 2023.
Factors driving the growth of the global DTC genetic testing market include:
Increasing consumer awareness: There is a growing interest among individuals to learn about their genetic heritage, ancestry, and potential genetic predispositions for certain health conditions. DTC genetic testing offers convenience and accessibility for individuals who want to explore their genetic information.
Technological advancements: Advances in genetic sequencing technology and the decreasing cost of genetic testing have made DTC tests more affordable and accessible to a larger population.
Rising prevalence of genetic disorders and chronic diseases: The increasing incidence of genetic diseases and chronic conditions has led individuals to seek genetic testing to assess their risk and make informed decisions related to disease prevention, treatment, and lifestyle choices.
Personalized healthcare: DTC genetic testing provides individuals with personalized insights into their genetic makeup, enabling them to make proactive decisions regarding their health and well-being.
The global DTC genetic testing market is highly competitive and fragmented, with several established players and new entrants in the industry. These companies offer a range of genetic testing services, including ancestry and genealogy DNA testing, wellness testing, carrier screening, and genetic health risk assessments.
This report aims to provide a comprehensive presentation of the global market for Genetic Testing for Consumers (DTC), with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Genetic Testing for Consumers (DTC).
The Genetic Testing for Consumers (DTC) market size, estimations, and forecasts are provided in terms of and revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Genetic Testing for Consumers (DTC) market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Genetic Testing for Consumers (DTC) companies, new entrants, and industry chain related companies in this market with information on the revenues for the overall market and the sub-segments across the different segments, by company, by Type, by Application, and by regions.
Market Segmentation
By Company
Mapmygenome
Karmagenes
Helix OpCo LLC
Full Genome Corporation
FamilytreeDNA (Gene By Gene)
Easy DNA
Color Genomics
MyHeritage
Living DNA
Identigene
Ancestry
23andMe
Pathway Genomics
Genesis Healthcare
Segment by Type
Carrier Testing
Predictive Testing
Ancestry & Relationship Testing
Nutrigenomics Testing
Others
Segment by Application
Online Platforms
Over-the-Counter
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Type, by Application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Genetic Testing for Consumers (DTC) company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 12: The main points and conclusions of the report.
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Genetic Testing for Consumers (DTC) Market Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 Carrier Testing
1.2.3 Predictive Testing
1.2.4 Ancestry & Relationship Testing
1.2.5 Nutrigenomics Testing
1.2.6 Others
1.3 Market by Application
1.3.1 Global Genetic Testing for Consumers (DTC) Market Growth by Application: 2020 VS 2024 VS 2031
1.3.2 Online Platforms
1.3.3 Over-the-Counter
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Genetic Testing for Consumers (DTC) Market Perspective (2020-2031)
2.2 Global Genetic Testing for Consumers (DTC) Growth Trends by Region
2.2.1 Global Genetic Testing for Consumers (DTC) Market Size by Region: 2020 VS 2024 VS 2031
2.2.2 Genetic Testing for Consumers (DTC) Historic Market Size by Region (2020-2025)
2.2.3 Genetic Testing for Consumers (DTC) Forecasted Market Size by Region (2026-2031)
2.3 Genetic Testing for Consumers (DTC) Market Dynamics
2.3.1 Genetic Testing for Consumers (DTC) Industry Trends
2.3.2 Genetic Testing for Consumers (DTC) Market Drivers
2.3.3 Genetic Testing for Consumers (DTC) Market Challenges
2.3.4 Genetic Testing for Consumers (DTC) Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Genetic Testing for Consumers (DTC) Players by Revenue
3.1.1 Global Top Genetic Testing for Consumers (DTC) Players by Revenue (2020-2025)
3.1.2 Global Genetic Testing for Consumers (DTC) Revenue Market Share by Players (2020-2025)
3.2 Global Genetic Testing for Consumers (DTC) Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by Genetic Testing for Consumers (DTC) Revenue
3.4 Global Genetic Testing for Consumers (DTC) Market Concentration Ratio
3.4.1 Global Genetic Testing for Consumers (DTC) Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Genetic Testing for Consumers (DTC) Revenue in 2024
3.5 Global Key Players of Genetic Testing for Consumers (DTC) Head office and Area Served
3.6 Global Key Players of Genetic Testing for Consumers (DTC), Product and Application
3.7 Global Key Players of Genetic Testing for Consumers (DTC), Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 Genetic Testing for Consumers (DTC) Breakdown Data by Type
4.1 Global Genetic Testing for Consumers (DTC) Historic Market Size by Type (2020-2025)
4.2 Global Genetic Testing for Consumers (DTC) Forecasted Market Size by Type (2026-2031)
5 Genetic Testing for Consumers (DTC) Breakdown Data by Application
5.1 Global Genetic Testing for Consumers (DTC) Historic Market Size by Application (2020-2025)
5.2 Global Genetic Testing for Consumers (DTC) Forecasted Market Size by Application (2026-2031)
6 North America
6.1 North America Genetic Testing for Consumers (DTC) Market Size (2020-2031)
6.2 North America Genetic Testing for Consumers (DTC) Market Growth Rate by Country: 2020 VS 2024 VS 2031
6.3 North America Genetic Testing for Consumers (DTC) Market Size by Country (2020-2025)
6.4 North America Genetic Testing for Consumers (DTC) Market Size by Country (2026-2031)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Genetic Testing for Consumers (DTC) Market Size (2020-2031)
7.2 Europe Genetic Testing for Consumers (DTC) Market Growth Rate by Country: 2020 VS 2024 VS 2031
7.3 Europe Genetic Testing for Consumers (DTC) Market Size by Country (2020-2025)
7.4 Europe Genetic Testing for Consumers (DTC) Market Size by Country (2026-2031)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Genetic Testing for Consumers (DTC) Market Size (2020-2031)
8.2 Asia-Pacific Genetic Testing for Consumers (DTC) Market Growth Rate by Region: 2020 VS 2024 VS 2031
8.3 Asia-Pacific Genetic Testing for Consumers (DTC) Market Size by Region (2020-2025)
8.4 Asia-Pacific Genetic Testing for Consumers (DTC) Market Size by Region (2026-2031)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia
9 Latin America
9.1 Latin America Genetic Testing for Consumers (DTC) Market Size (2020-2031)
9.2 Latin America Genetic Testing for Consumers (DTC) Market Growth Rate by Country: 2020 VS 2024 VS 2031
9.3 Latin America Genetic Testing for Consumers (DTC) Market Size by Country (2020-2025)
9.4 Latin America Genetic Testing for Consumers (DTC) Market Size by Country (2026-2031)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Genetic Testing for Consumers (DTC) Market Size (2020-2031)
10.2 Middle East & Africa Genetic Testing for Consumers (DTC) Market Growth Rate by Country: 2020 VS 2024 VS 2031
10.3 Middle East & Africa Genetic Testing for Consumers (DTC) Market Size by Country (2020-2025)
10.4 Middle East & Africa Genetic Testing for Consumers (DTC) Market Size by Country (2026-2031)
10.5 Turkey
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Mapmygenome
11.1.1 Mapmygenome Company Details
11.1.2 Mapmygenome Business Overview
11.1.3 Mapmygenome Genetic Testing for Consumers (DTC) Introduction
11.1.4 Mapmygenome Revenue in Genetic Testing for Consumers (DTC) Business (2020-2025)
11.1.5 Mapmygenome Recent Development
11.2 Karmagenes
11.2.1 Karmagenes Company Details
11.2.2 Karmagenes Business Overview
11.2.3 Karmagenes Genetic Testing for Consumers (DTC) Introduction
11.2.4 Karmagenes Revenue in Genetic Testing for Consumers (DTC) Business (2020-2025)
11.2.5 Karmagenes Recent Development
11.3 Helix OpCo LLC
11.3.1 Helix OpCo LLC Company Details
11.3.2 Helix OpCo LLC Business Overview
11.3.3 Helix OpCo LLC Genetic Testing for Consumers (DTC) Introduction
11.3.4 Helix OpCo LLC Revenue in Genetic Testing for Consumers (DTC) Business (2020-2025)
11.3.5 Helix OpCo LLC Recent Development
11.4 Full Genome Corporation
11.4.1 Full Genome Corporation Company Details
11.4.2 Full Genome Corporation Business Overview
11.4.3 Full Genome Corporation Genetic Testing for Consumers (DTC) Introduction
11.4.4 Full Genome Corporation Revenue in Genetic Testing for Consumers (DTC) Business (2020-2025)
11.4.5 Full Genome Corporation Recent Development
11.5 FamilytreeDNA (Gene By Gene)
11.5.1 FamilytreeDNA (Gene By Gene) Company Details
11.5.2 FamilytreeDNA (Gene By Gene) Business Overview
11.5.3 FamilytreeDNA (Gene By Gene) Genetic Testing for Consumers (DTC) Introduction
11.5.4 FamilytreeDNA (Gene By Gene) Revenue in Genetic Testing for Consumers (DTC) Business (2020-2025)
11.5.5 FamilytreeDNA (Gene By Gene) Recent Development
11.6 Easy DNA
11.6.1 Easy DNA Company Details
11.6.2 Easy DNA Business Overview
11.6.3 Easy DNA Genetic Testing for Consumers (DTC) Introduction
11.6.4 Easy DNA Revenue in Genetic Testing for Consumers (DTC) Business (2020-2025)
11.6.5 Easy DNA Recent Development
11.7 Color Genomics
11.7.1 Color Genomics Company Details
11.7.2 Color Genomics Business Overview
11.7.3 Color Genomics Genetic Testing for Consumers (DTC) Introduction
11.7.4 Color Genomics Revenue in Genetic Testing for Consumers (DTC) Business (2020-2025)
11.7.5 Color Genomics Recent Development
11.8 MyHeritage
11.8.1 MyHeritage Company Details
11.8.2 MyHeritage Business Overview
11.8.3 MyHeritage Genetic Testing for Consumers (DTC) Introduction
11.8.4 MyHeritage Revenue in Genetic Testing for Consumers (DTC) Business (2020-2025)
11.8.5 MyHeritage Recent Development
11.9 Living DNA
11.9.1 Living DNA Company Details
11.9.2 Living DNA Business Overview
11.9.3 Living DNA Genetic Testing for Consumers (DTC) Introduction
11.9.4 Living DNA Revenue in Genetic Testing for Consumers (DTC) Business (2020-2025)
11.9.5 Living DNA Recent Development
11.10 Identigene
11.10.1 Identigene Company Details
11.10.2 Identigene Business Overview
11.10.3 Identigene Genetic Testing for Consumers (DTC) Introduction
11.10.4 Identigene Revenue in Genetic Testing for Consumers (DTC) Business (2020-2025)
11.10.5 Identigene Recent Development
11.11 Ancestry
11.11.1 Ancestry Company Details
11.11.2 Ancestry Business Overview
11.11.3 Ancestry Genetic Testing for Consumers (DTC) Introduction
11.11.4 Ancestry Revenue in Genetic Testing for Consumers (DTC) Business (2020-2025)
11.11.5 Ancestry Recent Development
11.12 23andMe
11.12.1 23andMe Company Details
11.12.2 23andMe Business Overview
11.12.3 23andMe Genetic Testing for Consumers (DTC) Introduction
11.12.4 23andMe Revenue in Genetic Testing for Consumers (DTC) Business (2020-2025)
11.12.5 23andMe Recent Development
11.13 Pathway Genomics
11.13.1 Pathway Genomics Company Details
11.13.2 Pathway Genomics Business Overview
11.13.3 Pathway Genomics Genetic Testing for Consumers (DTC) Introduction
11.13.4 Pathway Genomics Revenue in Genetic Testing for Consumers (DTC) Business (2020-2025)
11.13.5 Pathway Genomics Recent Development
11.14 Genesis Healthcare
11.14.1 Genesis Healthcare Company Details
11.14.2 Genesis Healthcare Business Overview
11.14.3 Genesis Healthcare Genetic Testing for Consumers (DTC) Introduction
11.14.4 Genesis Healthcare Revenue in Genetic Testing for Consumers (DTC) Business (2020-2025)
11.14.5 Genesis Healthcare Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer
List of Tables
Table 1. Global Genetic Testing for Consumers (DTC) Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031
Table 2. Key Players of Carrier Testing
Table 3. Key Players of Predictive Testing
Table 4. Key Players of Ancestry & Relationship Testing
Table 5. Key Players of Nutrigenomics Testing
Table 6. Key Players of Others
Table 7. Global Genetic Testing for Consumers (DTC) Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031
Table 8. Global Genetic Testing for Consumers (DTC) Market Size by Region (US$ Million): 2020 VS 2024 VS 2031
Table 9. Global Genetic Testing for Consumers (DTC) Market Size by Region (2020-2025) & (US$ Million)
Table 10. Global Genetic Testing for Consumers (DTC) Market Share by Region (2020-2025)
Table 11. Global Genetic Testing for Consumers (DTC) Forecasted Market Size by Region (2026-2031) & (US$ Million)
Table 12. Global Genetic Testing for Consumers (DTC) Market Share by Region (2026-2031)
Table 13. Genetic Testing for Consumers (DTC) Market Trends
Table 14. Genetic Testing for Consumers (DTC) Market Drivers
Table 15. Genetic Testing for Consumers (DTC) Market Challenges
Table 16. Genetic Testing for Consumers (DTC) Market Restraints
Table 17. Global Genetic Testing for Consumers (DTC) Revenue by Players (2020-2025) & (US$ Million)
Table 18. Global Genetic Testing for Consumers (DTC) Market Share by Players (2020-2025)
Table 19. Global Top Genetic Testing for Consumers (DTC) Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Genetic Testing for Consumers (DTC) as of 2024)
Table 20. Ranking of Global Top Genetic Testing for Consumers (DTC) Companies by Revenue (US$ Million) in 2024
Table 21. Global 5 Largest Players Market Share by Genetic Testing for Consumers (DTC) Revenue (CR5 and HHI) & (2020-2025)
Table 22. Global Key Players of Genetic Testing for Consumers (DTC), Headquarters and Area Served
Table 23. Global Key Players of Genetic Testing for Consumers (DTC), Product and Application
Table 24. Global Key Players of Genetic Testing for Consumers (DTC), Date of Enter into This Industry
Table 25. Mergers & Acquisitions, Expansion Plans
Table 26. Global Genetic Testing for Consumers (DTC) Market Size by Type (2020-2025) & (US$ Million)
Table 27. Global Genetic Testing for Consumers (DTC) Revenue Market Share by Type (2020-2025)
Table 28. Global Genetic Testing for Consumers (DTC) Forecasted Market Size by Type (2026-2031) & (US$ Million)
Table 29. Global Genetic Testing for Consumers (DTC) Revenue Market Share by Type (2026-2031)
Table 30. Global Genetic Testing for Consumers (DTC) Market Size by Application (2020-2025) & (US$ Million)
Table 31. Global Genetic Testing for Consumers (DTC) Revenue Market Share by Application (2020-2025)
Table 32. Global Genetic Testing for Consumers (DTC) Forecasted Market Size by Application (2026-2031) & (US$ Million)
Table 33. Global Genetic Testing for Consumers (DTC) Revenue Market Share by Application (2026-2031)
Table 34. North America Genetic Testing for Consumers (DTC) Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
Table 35. North America Genetic Testing for Consumers (DTC) Market Size by Country (2020-2025) & (US$ Million)
Table 36. North America Genetic Testing for Consumers (DTC) Market Size by Country (2026-2031) & (US$ Million)
Table 37. Europe Genetic Testing for Consumers (DTC) Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
Table 38. Europe Genetic Testing for Consumers (DTC) Market Size by Country (2020-2025) & (US$ Million)
Table 39. Europe Genetic Testing for Consumers (DTC) Market Size by Country (2026-2031) & (US$ Million)
Table 40. Asia-Pacific Genetic Testing for Consumers (DTC) Market Size Growth Rate by Region (US$ Million): 2020 VS 2024 VS 2031
Table 41. Asia-Pacific Genetic Testing for Consumers (DTC) Market Size by Region (2020-2025) & (US$ Million)
Table 42. Asia-Pacific Genetic Testing for Consumers (DTC) Market Size by Region (2026-2031) & (US$ Million)
Table 43. Latin America Genetic Testing for Consumers (DTC) Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
Table 44. Latin America Genetic Testing for Consumers (DTC) Market Size by Country (2020-2025) & (US$ Million)
Table 45. Latin America Genetic Testing for Consumers (DTC) Market Size by Country (2026-2031) & (US$ Million)
Table 46. Middle East & Africa Genetic Testing for Consumers (DTC) Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
Table 47. Middle East & Africa Genetic Testing for Consumers (DTC) Market Size by Country (2020-2025) & (US$ Million)
Table 48. Middle East & Africa Genetic Testing for Consumers (DTC) Market Size by Country (2026-2031) & (US$ Million)
Table 49. Mapmygenome Company Details
Table 50. Mapmygenome Business Overview
Table 51. Mapmygenome Genetic Testing for Consumers (DTC) Product
Table 52. Mapmygenome Revenue in Genetic Testing for Consumers (DTC) Business (2020-2025) & (US$ Million)
Table 53. Mapmygenome Recent Development
Table 54. Karmagenes Company Details
Table 55. Karmagenes Business Overview
Table 56. Karmagenes Genetic Testing for Consumers (DTC) Product
Table 57. Karmagenes Revenue in Genetic Testing for Consumers (DTC) Business (2020-2025) & (US$ Million)
Table 58. Karmagenes Recent Development
Table 59. Helix OpCo LLC Company Details
Table 60. Helix OpCo LLC Business Overview
Table 61. Helix OpCo LLC Genetic Testing for Consumers (DTC) Product
Table 62. Helix OpCo LLC Revenue in Genetic Testing for Consumers (DTC) Business (2020-2025) & (US$ Million)
Table 63. Helix OpCo LLC Recent Development
Table 64. Full Genome Corporation Company Details
Table 65. Full Genome Corporation Business Overview
Table 66. Full Genome Corporation Genetic Testing for Consumers (DTC) Product
Table 67. Full Genome Corporation Revenue in Genetic Testing for Consumers (DTC) Business (2020-2025) & (US$ Million)
Table 68. Full Genome Corporation Recent Development
Table 69. FamilytreeDNA (Gene By Gene) Company Details
Table 70. FamilytreeDNA (Gene By Gene) Business Overview
Table 71. FamilytreeDNA (Gene By Gene) Genetic Testing for Consumers (DTC) Product
Table 72. FamilytreeDNA (Gene By Gene) Revenue in Genetic Testing for Consumers (DTC) Business (2020-2025) & (US$ Million)
Table 73. FamilytreeDNA (Gene By Gene) Recent Development
Table 74. Easy DNA Company Details
Table 75. Easy DNA Business Overview
Table 76. Easy DNA Genetic Testing for Consumers (DTC) Product
Table 77. Easy DNA Revenue in Genetic Testing for Consumers (DTC) Business (2020-2025) & (US$ Million)
Table 78. Easy DNA Recent Development
Table 79. Color Genomics Company Details
Table 80. Color Genomics Business Overview
Table 81. Color Genomics Genetic Testing for Consumers (DTC) Product
Table 82. Color Genomics Revenue in Genetic Testing for Consumers (DTC) Business (2020-2025) & (US$ Million)
Table 83. Color Genomics Recent Development
Table 84. MyHeritage Company Details
Table 85. MyHeritage Business Overview
Table 86. MyHeritage Genetic Testing for Consumers (DTC) Product
Table 87. MyHeritage Revenue in Genetic Testing for Consumers (DTC) Business (2020-2025) & (US$ Million)
Table 88. MyHeritage Recent Development
Table 89. Living DNA Company Details
Table 90. Living DNA Business Overview
Table 91. Living DNA Genetic Testing for Consumers (DTC) Product
Table 92. Living DNA Revenue in Genetic Testing for Consumers (DTC) Business (2020-2025) & (US$ Million)
Table 93. Living DNA Recent Development
Table 94. Identigene Company Details
Table 95. Identigene Business Overview
Table 96. Identigene Genetic Testing for Consumers (DTC) Product
Table 97. Identigene Revenue in Genetic Testing for Consumers (DTC) Business (2020-2025) & (US$ Million)
Table 98. Identigene Recent Development
Table 99. Ancestry Company Details
Table 100. Ancestry Business Overview
Table 101. Ancestry Genetic Testing for Consumers (DTC) Product
Table 102. Ancestry Revenue in Genetic Testing for Consumers (DTC) Business (2020-2025) & (US$ Million)
Table 103. Ancestry Recent Development
Table 104. 23andMe Company Details
Table 105. 23andMe Business Overview
Table 106. 23andMe Genetic Testing for Consumers (DTC) Product
Table 107. 23andMe Revenue in Genetic Testing for Consumers (DTC) Business (2020-2025) & (US$ Million)
Table 108. 23andMe Recent Development
Table 109. Pathway Genomics Company Details
Table 110. Pathway Genomics Business Overview
Table 111. Pathway Genomics Genetic Testing for Consumers (DTC) Product
Table 112. Pathway Genomics Revenue in Genetic Testing for Consumers (DTC) Business (2020-2025) & (US$ Million)
Table 113. Pathway Genomics Recent Development
Table 114. Genesis Healthcare Company Details
Table 115. Genesis Healthcare Business Overview
Table 116. Genesis Healthcare Genetic Testing for Consumers (DTC) Product
Table 117. Genesis Healthcare Revenue in Genetic Testing for Consumers (DTC) Business (2020-2025) & (US$ Million)
Table 118. Genesis Healthcare Recent Development
Table 119. Research Programs/Design for This Report
Table 120. Key Data Information from Secondary Sources
Table 121. Key Data Information from Primary Sources
Table 122. Authors List of This Report


List of Figures
Figure 1. Genetic Testing for Consumers (DTC) Picture
Figure 2. Global Genetic Testing for Consumers (DTC) Market Size Comparison by Type (2020-2031) & (US$ Million)
Figure 3. Global Genetic Testing for Consumers (DTC) Market Share by Type: 2024 VS 2031
Figure 4. Carrier Testing Features
Figure 5. Predictive Testing Features
Figure 6. Ancestry & Relationship Testing Features
Figure 7. Nutrigenomics Testing Features
Figure 8. Others Features
Figure 9. Global Genetic Testing for Consumers (DTC) Market Size by Application (2020-2031) & (US$ Million)
Figure 10. Global Genetic Testing for Consumers (DTC) Market Share by Application: 2024 VS 2031
Figure 11. Online Platforms Case Studies
Figure 12. Over-the-Counter Case Studies
Figure 13. Genetic Testing for Consumers (DTC) Report Years Considered
Figure 14. Global Genetic Testing for Consumers (DTC) Market Size (US$ Million), Year-over-Year: 2020-2031
Figure 15. Global Genetic Testing for Consumers (DTC) Market Size, (US$ Million), 2020 VS 2024 VS 2031
Figure 16. Global Genetic Testing for Consumers (DTC) Market Share by Region: 2024 VS 2031
Figure 17. Global Genetic Testing for Consumers (DTC) Market Share by Players in 2024
Figure 18. Global Top Genetic Testing for Consumers (DTC) Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Genetic Testing for Consumers (DTC) as of 2024)
Figure 19. The Top 10 and 5 Players Market Share by Genetic Testing for Consumers (DTC) Revenue in 2024
Figure 20. North America Genetic Testing for Consumers (DTC) Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 21. North America Genetic Testing for Consumers (DTC) Market Share by Country (2020-2031)
Figure 22. United States Genetic Testing for Consumers (DTC) Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 23. Canada Genetic Testing for Consumers (DTC) Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 24. Europe Genetic Testing for Consumers (DTC) Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 25. Europe Genetic Testing for Consumers (DTC) Market Share by Country (2020-2031)
Figure 26. Germany Genetic Testing for Consumers (DTC) Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 27. France Genetic Testing for Consumers (DTC) Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 28. U.K. Genetic Testing for Consumers (DTC) Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 29. Italy Genetic Testing for Consumers (DTC) Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 30. Russia Genetic Testing for Consumers (DTC) Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 31. Nordic Countries Genetic Testing for Consumers (DTC) Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 32. Asia-Pacific Genetic Testing for Consumers (DTC) Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 33. Asia-Pacific Genetic Testing for Consumers (DTC) Market Share by Region (2020-2031)
Figure 34. China Genetic Testing for Consumers (DTC) Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 35. Japan Genetic Testing for Consumers (DTC) Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 36. South Korea Genetic Testing for Consumers (DTC) Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 37. Southeast Asia Genetic Testing for Consumers (DTC) Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 38. India Genetic Testing for Consumers (DTC) Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 39. Australia Genetic Testing for Consumers (DTC) Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 40. Latin America Genetic Testing for Consumers (DTC) Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 41. Latin America Genetic Testing for Consumers (DTC) Market Share by Country (2020-2031)
Figure 42. Mexico Genetic Testing for Consumers (DTC) Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 43. Brazil Genetic Testing for Consumers (DTC) Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 44. Middle East & Africa Genetic Testing for Consumers (DTC) Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 45. Middle East & Africa Genetic Testing for Consumers (DTC) Market Share by Country (2020-2031)
Figure 46. Turkey Genetic Testing for Consumers (DTC) Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 47. Saudi Arabia Genetic Testing for Consumers (DTC) Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 48. UAE Genetic Testing for Consumers (DTC) Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 49. Mapmygenome Revenue Growth Rate in Genetic Testing for Consumers (DTC) Business (2020-2025)
Figure 50. Karmagenes Revenue Growth Rate in Genetic Testing for Consumers (DTC) Business (2020-2025)
Figure 51. Helix OpCo LLC Revenue Growth Rate in Genetic Testing for Consumers (DTC) Business (2020-2025)
Figure 52. Full Genome Corporation Revenue Growth Rate in Genetic Testing for Consumers (DTC) Business (2020-2025)
Figure 53. FamilytreeDNA (Gene By Gene) Revenue Growth Rate in Genetic Testing for Consumers (DTC) Business (2020-2025)
Figure 54. Easy DNA Revenue Growth Rate in Genetic Testing for Consumers (DTC) Business (2020-2025)
Figure 55. Color Genomics Revenue Growth Rate in Genetic Testing for Consumers (DTC) Business (2020-2025)
Figure 56. MyHeritage Revenue Growth Rate in Genetic Testing for Consumers (DTC) Business (2020-2025)
Figure 57. Living DNA Revenue Growth Rate in Genetic Testing for Consumers (DTC) Business (2020-2025)
Figure 58. Identigene Revenue Growth Rate in Genetic Testing for Consumers (DTC) Business (2020-2025)
Figure 59. Ancestry Revenue Growth Rate in Genetic Testing for Consumers (DTC) Business (2020-2025)
Figure 60. 23andMe Revenue Growth Rate in Genetic Testing for Consumers (DTC) Business (2020-2025)
Figure 61. Pathway Genomics Revenue Growth Rate in Genetic Testing for Consumers (DTC) Business (2020-2025)
Figure 62. Genesis Healthcare Revenue Growth Rate in Genetic Testing for Consumers (DTC) Business (2020-2025)
Figure 63. Bottom-up and Top-down Approaches for This Report
Figure 64. Data Triangulation
Figure 65. Key Executives Interviewed
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