Global AR in Retail Market Research Report 2025

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global AR in Retail Market Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 by System
1.2.3 by Technology
1.3 Market by Application
1.3.1 Global AR in Retail Market Growth by Application: 2020 VS 2024 VS 2031
1.3.2 E-commerce
1.3.3 Physic Stores
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global AR in Retail Market Perspective (2020-2031)
2.2 Global AR in Retail Growth Trends by Region
2.2.1 Global AR in Retail Market Size by Region: 2020 VS 2024 VS 2031
2.2.2 AR in Retail Historic Market Size by Region (2020-2025)
2.2.3 AR in Retail Forecasted Market Size by Region (2026-2031)
2.3 AR in Retail Market Dynamics
2.3.1 AR in Retail Industry Trends
2.3.2 AR in Retail Market Drivers
2.3.3 AR in Retail Market Challenges
2.3.4 AR in Retail Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top AR in Retail Players by Revenue
3.1.1 Global Top AR in Retail Players by Revenue (2020-2025)
3.1.2 Global AR in Retail Revenue Market Share by Players (2020-2025)
3.2 Global Top AR in Retail Players by Company Type and Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Global Key Players Ranking by AR in Retail Revenue
3.4 Global AR in Retail Market Concentration Ratio
3.4.1 Global AR in Retail Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by AR in Retail Revenue in 2024
3.5 Global Key Players of AR in Retail Head office and Area Served
3.6 Global Key Players of AR in Retail, Product and Application
3.7 Global Key Players of AR in Retail, Date of Enter into This Industry
3.8 Mergers & Acquisitions, Expansion Plans
4 AR in Retail Breakdown Data by Type
4.1 Global AR in Retail Historic Market Size by Type (2020-2025)
4.2 Global AR in Retail Forecasted Market Size by Type (2026-2031)
5 AR in Retail Breakdown Data by Application
5.1 Global AR in Retail Historic Market Size by Application (2020-2025)
5.2 Global AR in Retail Forecasted Market Size by Application (2026-2031)
6 North America
6.1 North America AR in Retail Market Size (2020-2031)
6.2 North America AR in Retail Market Growth Rate by Country: 2020 VS 2024 VS 2031
6.3 North America AR in Retail Market Size by Country (2020-2025)
6.4 North America AR in Retail Market Size by Country (2026-2031)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe AR in Retail Market Size (2020-2031)
7.2 Europe AR in Retail Market Growth Rate by Country: 2020 VS 2024 VS 2031
7.3 Europe AR in Retail Market Size by Country (2020-2025)
7.4 Europe AR in Retail Market Size by Country (2026-2031)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Ireland
8 Asia-Pacific
8.1 Asia-Pacific AR in Retail Market Size (2020-2031)
8.2 Asia-Pacific AR in Retail Market Growth Rate by Region: 2020 VS 2024 VS 2031
8.3 Asia-Pacific AR in Retail Market Size by Region (2020-2025)
8.4 Asia-Pacific AR in Retail Market Size by Region (2026-2031)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia & New Zealand
9 Latin America
9.1 Latin America AR in Retail Market Size (2020-2031)
9.2 Latin America AR in Retail Market Growth Rate by Country: 2020 VS 2024 VS 2031
9.3 Latin America AR in Retail Market Size by Country (2020-2025)
9.4 Latin America AR in Retail Market Size by Country (2026-2031)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa AR in Retail Market Size (2020-2031)
10.2 Middle East & Africa AR in Retail Market Growth Rate by Country: 2020 VS 2024 VS 2031
10.3 Middle East & Africa AR in Retail Market Size by Country (2020-2025)
10.4 Middle East & Africa AR in Retail Market Size by Country (2026-2031)
10.5 Israel
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Google
11.1.1 Google Company Details
11.1.2 Google Business Overview
11.1.3 Google AR in Retail Introduction
11.1.4 Google Revenue in AR in Retail Business (2020-2025)
11.1.5 Google Recent Development
11.2 PTC
11.2.1 PTC Company Details
11.2.2 PTC Business Overview
11.2.3 PTC AR in Retail Introduction
11.2.4 PTC Revenue in AR in Retail Business (2020-2025)
11.2.5 PTC Recent Development
11.3 Apple
11.3.1 Apple Company Details
11.3.2 Apple Business Overview
11.3.3 Apple AR in Retail Introduction
11.3.4 Apple Revenue in AR in Retail Business (2020-2025)
11.3.5 Apple Recent Development
11.4 Microsoft
11.4.1 Microsoft Company Details
11.4.2 Microsoft Business Overview
11.4.3 Microsoft AR in Retail Introduction
11.4.4 Microsoft Revenue in AR in Retail Business (2020-2025)
11.4.5 Microsoft Recent Development
11.5 Wikitude
11.5.1 Wikitude Company Details
11.5.2 Wikitude Business Overview
11.5.3 Wikitude AR in Retail Introduction
11.5.4 Wikitude Revenue in AR in Retail Business (2020-2025)
11.5.5 Wikitude Recent Development
11.6 DAQRI
11.6.1 DAQRI Company Details
11.6.2 DAQRI Business Overview
11.6.3 DAQRI AR in Retail Introduction
11.6.4 DAQRI Revenue in AR in Retail Business (2020-2025)
11.6.5 DAQRI Recent Development
11.7 Zugara
11.7.1 Zugara Company Details
11.7.2 Zugara Business Overview
11.7.3 Zugara AR in Retail Introduction
11.7.4 Zugara Revenue in AR in Retail Business (2020-2025)
11.7.5 Zugara Recent Development
11.8 Blippar
11.8.1 Blippar Company Details
11.8.2 Blippar Business Overview
11.8.3 Blippar AR in Retail Introduction
11.8.4 Blippar Revenue in AR in Retail Business (2020-2025)
11.8.5 Blippar Recent Development
11.9 Marxent Labs
11.9.1 Marxent Labs Company Details
11.9.2 Marxent Labs Business Overview
11.9.3 Marxent Labs AR in Retail Introduction
11.9.4 Marxent Labs Revenue in AR in Retail Business (2020-2025)
11.9.5 Marxent Labs Recent Development
11.10 Augment
11.10.1 Augment Company Details
11.10.2 Augment Business Overview
11.10.3 Augment AR in Retail Introduction
11.10.4 Augment Revenue in AR in Retail Business (2020-2025)
11.10.5 Augment Recent Development
11.11 ViewAR
11.11.1 ViewAR Company Details
11.11.2 ViewAR Business Overview
11.11.3 ViewAR AR in Retail Introduction
11.11.4 ViewAR Revenue in AR in Retail Business (2020-2025)
11.11.5 ViewAR Recent Development
11.12 Holition
11.12.1 Holition Company Details
11.12.2 Holition Business Overview
11.12.3 Holition AR in Retail Introduction
11.12.4 Holition Revenue in AR in Retail Business (2020-2025)
11.12.5 Holition Recent Development
11.13 Ikea
11.13.1 Ikea Company Details
11.13.2 Ikea Business Overview
11.13.3 Ikea AR in Retail Introduction
11.13.4 Ikea Revenue in AR in Retail Business (2020-2025)
11.13.5 Ikea Recent Development
11.14 Sephora
11.14.1 Sephora Company Details
11.14.2 Sephora Business Overview
11.14.3 Sephora AR in Retail Introduction
11.14.4 Sephora Revenue in AR in Retail Business (2020-2025)
11.14.5 Sephora Recent Development
11.15 Amazon
11.15.1 Amazon Company Details
11.15.2 Amazon Business Overview
11.15.3 Amazon AR in Retail Introduction
11.15.4 Amazon Revenue in AR in Retail Business (2020-2025)
11.15.5 Amazon Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer

List of Tables
Table 1. Global AR in Retail Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031
Table 2. Key Players of by System
Table 3. Key Players of by Technology
Table 4. Global AR in Retail Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031
Table 5. Global AR in Retail Market Size by Region (US$ Million): 2020 VS 2024 VS 2031
Table 6. Global AR in Retail Market Size by Region (2020-2025) & (US$ Million)
Table 7. Global AR in Retail Market Share by Region (2020-2025)
Table 8. Global AR in Retail Forecasted Market Size by Region (2026-2031) & (US$ Million)
Table 9. Global AR in Retail Market Share by Region (2026-2031)
Table 10. AR in Retail Market Trends
Table 11. AR in Retail Market Drivers
Table 12. AR in Retail Market Challenges
Table 13. AR in Retail Market Restraints
Table 14. Global AR in Retail Revenue by Players (2020-2025) & (US$ Million)
Table 15. Global AR in Retail Market Share by Players (2020-2025)
Table 16. Global Top AR in Retail Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in AR in Retail as of 2024)
Table 17. Ranking of Global Top AR in Retail Companies by Revenue (US$ Million) in 2024
Table 18. Global 5 Largest Players Market Share by AR in Retail Revenue (CR5 and HHI) & (2020-2025)
Table 19. Global Key Players of AR in Retail, Headquarters and Area Served
Table 20. Global Key Players of AR in Retail, Product and Application
Table 21. Global Key Players of AR in Retail, Date of Enter into This Industry
Table 22. Mergers & Acquisitions, Expansion Plans
Table 23. Global AR in Retail Market Size by Type (2020-2025) & (US$ Million)
Table 24. Global AR in Retail Revenue Market Share by Type (2020-2025)
Table 25. Global AR in Retail Forecasted Market Size by Type (2026-2031) & (US$ Million)
Table 26. Global AR in Retail Revenue Market Share by Type (2026-2031)
Table 27. Global AR in Retail Market Size by Application (2020-2025) & (US$ Million)
Table 28. Global AR in Retail Revenue Market Share by Application (2020-2025)
Table 29. Global AR in Retail Forecasted Market Size by Application (2026-2031) & (US$ Million)
Table 30. Global AR in Retail Revenue Market Share by Application (2026-2031)
Table 31. North America AR in Retail Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
Table 32. North America AR in Retail Market Size by Country (2020-2025) & (US$ Million)
Table 33. North America AR in Retail Market Size by Country (2026-2031) & (US$ Million)
Table 34. Europe AR in Retail Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
Table 35. Europe AR in Retail Market Size by Country (2020-2025) & (US$ Million)
Table 36. Europe AR in Retail Market Size by Country (2026-2031) & (US$ Million)
Table 37. Asia-Pacific AR in Retail Market Size Growth Rate by Region (US$ Million): 2020 VS 2024 VS 2031
Table 38. Asia-Pacific AR in Retail Market Size by Region (2020-2025) & (US$ Million)
Table 39. Asia-Pacific AR in Retail Market Size by Region (2026-2031) & (US$ Million)
Table 40. Latin America AR in Retail Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
Table 41. Latin America AR in Retail Market Size by Country (2020-2025) & (US$ Million)
Table 42. Latin America AR in Retail Market Size by Country (2026-2031) & (US$ Million)
Table 43. Middle East & Africa AR in Retail Market Size Growth Rate by Country (US$ Million): 2020 VS 2024 VS 2031
Table 44. Middle East & Africa AR in Retail Market Size by Country (2020-2025) & (US$ Million)
Table 45. Middle East & Africa AR in Retail Market Size by Country (2026-2031) & (US$ Million)
Table 46. Google Company Details
Table 47. Google Business Overview
Table 48. Google AR in Retail Product
Table 49. Google Revenue in AR in Retail Business (2020-2025) & (US$ Million)
Table 50. Google Recent Development
Table 51. PTC Company Details
Table 52. PTC Business Overview
Table 53. PTC AR in Retail Product
Table 54. PTC Revenue in AR in Retail Business (2020-2025) & (US$ Million)
Table 55. PTC Recent Development
Table 56. Apple Company Details
Table 57. Apple Business Overview
Table 58. Apple AR in Retail Product
Table 59. Apple Revenue in AR in Retail Business (2020-2025) & (US$ Million)
Table 60. Apple Recent Development
Table 61. Microsoft Company Details
Table 62. Microsoft Business Overview
Table 63. Microsoft AR in Retail Product
Table 64. Microsoft Revenue in AR in Retail Business (2020-2025) & (US$ Million)
Table 65. Microsoft Recent Development
Table 66. Wikitude Company Details
Table 67. Wikitude Business Overview
Table 68. Wikitude AR in Retail Product
Table 69. Wikitude Revenue in AR in Retail Business (2020-2025) & (US$ Million)
Table 70. Wikitude Recent Development
Table 71. DAQRI Company Details
Table 72. DAQRI Business Overview
Table 73. DAQRI AR in Retail Product
Table 74. DAQRI Revenue in AR in Retail Business (2020-2025) & (US$ Million)
Table 75. DAQRI Recent Development
Table 76. Zugara Company Details
Table 77. Zugara Business Overview
Table 78. Zugara AR in Retail Product
Table 79. Zugara Revenue in AR in Retail Business (2020-2025) & (US$ Million)
Table 80. Zugara Recent Development
Table 81. Blippar Company Details
Table 82. Blippar Business Overview
Table 83. Blippar AR in Retail Product
Table 84. Blippar Revenue in AR in Retail Business (2020-2025) & (US$ Million)
Table 85. Blippar Recent Development
Table 86. Marxent Labs Company Details
Table 87. Marxent Labs Business Overview
Table 88. Marxent Labs AR in Retail Product
Table 89. Marxent Labs Revenue in AR in Retail Business (2020-2025) & (US$ Million)
Table 90. Marxent Labs Recent Development
Table 91. Augment Company Details
Table 92. Augment Business Overview
Table 93. Augment AR in Retail Product
Table 94. Augment Revenue in AR in Retail Business (2020-2025) & (US$ Million)
Table 95. Augment Recent Development
Table 96. ViewAR Company Details
Table 97. ViewAR Business Overview
Table 98. ViewAR AR in Retail Product
Table 99. ViewAR Revenue in AR in Retail Business (2020-2025) & (US$ Million)
Table 100. ViewAR Recent Development
Table 101. Holition Company Details
Table 102. Holition Business Overview
Table 103. Holition AR in Retail Product
Table 104. Holition Revenue in AR in Retail Business (2020-2025) & (US$ Million)
Table 105. Holition Recent Development
Table 106. Ikea Company Details
Table 107. Ikea Business Overview
Table 108. Ikea AR in Retail Product
Table 109. Ikea Revenue in AR in Retail Business (2020-2025) & (US$ Million)
Table 110. Ikea Recent Development
Table 111. Sephora Company Details
Table 112. Sephora Business Overview
Table 113. Sephora AR in Retail Product
Table 114. Sephora Revenue in AR in Retail Business (2020-2025) & (US$ Million)
Table 115. Sephora Recent Development
Table 116. Amazon Company Details
Table 117. Amazon Business Overview
Table 118. Amazon AR in Retail Product
Table 119. Amazon Revenue in AR in Retail Business (2020-2025) & (US$ Million)
Table 120. Amazon Recent Development
Table 121. Research Programs/Design for This Report
Table 122. Key Data Information from Secondary Sources
Table 123. Key Data Information from Primary Sources
Table 124. Authors List of This Report


List of Figures
Figure 1. AR in Retail Picture
Figure 2. Global AR in Retail Market Size Comparison by Type (2020-2031) & (US$ Million)
Figure 3. Global AR in Retail Market Share by Type: 2024 VS 2031
Figure 4. by System Features
Figure 5. by Technology Features
Figure 6. Global AR in Retail Market Size by Application (2020-2031) & (US$ Million)
Figure 7. Global AR in Retail Market Share by Application: 2024 VS 2031
Figure 8. E-commerce Case Studies
Figure 9. Physic Stores Case Studies
Figure 10. AR in Retail Report Years Considered
Figure 11. Global AR in Retail Market Size (US$ Million), Year-over-Year: 2020-2031
Figure 12. Global AR in Retail Market Size, (US$ Million), 2020 VS 2024 VS 2031
Figure 13. Global AR in Retail Market Share by Region: 2024 VS 2031
Figure 14. Global AR in Retail Market Share by Players in 2024
Figure 15. Global AR in Retail Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
Figure 16. The Top 10 and 5 Players Market Share by AR in Retail Revenue in 2024
Figure 17. North America AR in Retail Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 18. North America AR in Retail Market Share by Country (2020-2031)
Figure 19. United States AR in Retail Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 20. Canada AR in Retail Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 21. Europe AR in Retail Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 22. Europe AR in Retail Market Share by Country (2020-2031)
Figure 23. Germany AR in Retail Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 24. France AR in Retail Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 25. U.K. AR in Retail Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 26. Italy AR in Retail Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 27. Russia AR in Retail Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 28. Ireland AR in Retail Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 29. Asia-Pacific AR in Retail Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 30. Asia-Pacific AR in Retail Market Share by Region (2020-2031)
Figure 31. China AR in Retail Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 32. Japan AR in Retail Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 33. South Korea AR in Retail Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 34. Southeast Asia AR in Retail Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 35. India AR in Retail Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 36. Australia & New Zealand AR in Retail Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 37. Latin America AR in Retail Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 38. Latin America AR in Retail Market Share by Country (2020-2031)
Figure 39. Mexico AR in Retail Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 40. Brazil AR in Retail Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 41. Middle East & Africa AR in Retail Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 42. Middle East & Africa AR in Retail Market Share by Country (2020-2031)
Figure 43. Israel AR in Retail Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 44. Saudi Arabia AR in Retail Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 45. UAE AR in Retail Market Size YoY Growth (2020-2031) & (US$ Million)
Figure 46. Google Revenue Growth Rate in AR in Retail Business (2020-2025)
Figure 47. PTC Revenue Growth Rate in AR in Retail Business (2020-2025)
Figure 48. Apple Revenue Growth Rate in AR in Retail Business (2020-2025)
Figure 49. Microsoft Revenue Growth Rate in AR in Retail Business (2020-2025)
Figure 50. Wikitude Revenue Growth Rate in AR in Retail Business (2020-2025)
Figure 51. DAQRI Revenue Growth Rate in AR in Retail Business (2020-2025)
Figure 52. Zugara Revenue Growth Rate in AR in Retail Business (2020-2025)
Figure 53. Blippar Revenue Growth Rate in AR in Retail Business (2020-2025)
Figure 54. Marxent Labs Revenue Growth Rate in AR in Retail Business (2020-2025)
Figure 55. Augment Revenue Growth Rate in AR in Retail Business (2020-2025)
Figure 56. ViewAR Revenue Growth Rate in AR in Retail Business (2020-2025)
Figure 57. Holition Revenue Growth Rate in AR in Retail Business (2020-2025)
Figure 58. Ikea Revenue Growth Rate in AR in Retail Business (2020-2025)
Figure 59. Sephora Revenue Growth Rate in AR in Retail Business (2020-2025)
Figure 60. Amazon Revenue Growth Rate in AR in Retail Business (2020-2025)
Figure 61. Bottom-up and Top-down Approaches for This Report
Figure 62. Data Triangulation
Figure 63. Key Executives Interviewed

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